John C. Reed, MD, MD(H), National Medical Director and Vice President of Medical Affairs

A board-certified family physician and integrative medicine specialist, Dr. Reed has served as our National Medical Director and Vice President of Medical Affairs since 1996. He directs the professional aspects of our integrative medicine and utilization management products, content development and review for our consumer website, and our CAM professional quality assurance program, including practitioner training, credentialing, network development, utilization review, and compliance.

Dr. Reed has taught acupuncture for the UCLA Medical Acupuncture course since 1986 and developed the American Academy of Medical Acupuncture (AAMA) board exam and review course. He was an editor of the National Institute of Health’s (NIH) Office of Alternative Medicine’s document Alternative Medicine: Expanding Medical Horizons (1995). From 1974 until 1982, Dr. Reed worked for Health Maintenance Associates, a Phoenix-based start-up staff model HMO that was incorporated into the early CIGNA Healthplan operations. He then established a successful physician-directed pain management practice in Phoenix, AZ, integrating all of the major modalities of “holistic” care. In 1995, he joined the Arizona Center for Health and Medicine, a prototype integrative medical center. From 1996 through 2000, he created the national professional physician’s governance group and training program for the American WholeHealth venture into operating integrated group practice clinics.

Dr. Reed received his MD from the University of Pennsylvania. His certifications have been awarded by the American Board of Family Practice, the American Academy of Medical Acupuncture, the American Board of Holistic Medicine, American Academy of Pain Management, the Arizona Board of Homeopathic Medical Examiners, and the Osteopathic Cranial Academy. Dr. Reed is a Senior Consultant for Program Development at the University of Maryland Center for Integrative Medicine and maintains an integrative medicine clinical practice at the Kaplan Clinic of Arlington, VA.

Richard E. Olson, DC, Vice President, Clinical Services

Dr. Richard Olson has a solid 24 years of clinical experience, including 21 years consulting with the insurance industry, and chiropractic and rehabilitation professions. At AWHN, Dr. Olson provides professional program oversight for our chiropractic products, consultative services for our health plan clients in product design and implementation, and professional expertise for our utilization management program.

Prior to joining AWHN, he was President and Chief Clinical Officer at Data Management Ventures in Georgia, where he developed and marketed the company’s information management services, including the publications Fee Facts, Prevailing Fees for Rehabilitative Medicine, Procedural Utilization Facts, Chiropractic Care Standards, and Chiropractic Care Plans, Best Practice Guidelines©. He also created a managed health care network operation for the company and operated a national credentialed network of chiropractic physicians.

Richard previously maintained a private clinical practice, served as a consultant to numerous insurance companies nationwide, and was a faculty member at Life Chiropractic College in Marietta, GA.

Dr. Olson is recognized as an “expert witness” across the country in the areas of chiropractic and rehabilitation utilization, practice standards, coding protocols, and reimbursement issues. He received his Doctor of Chiropractic degree from Life Chiropractic College after completing his pre-medicine studies at Kennesaw University in Kennesaw, GA.

J.F. Lawhead, DC, Assistant Medical Director for Chiropractic, Pacific Northwest Region

Dr. Lawhead manages practitioner relations and training for AWHN’s Pacific Northwest chiropractic network and provides utilization and quality review for our national products. He was a founding board member of Inland Northwest Chiropractic Network, a chiropractic IPA serving the greater Spokane, WA region, and has maintained a private practice in Spokane since 1980. In addition to his chiropractic experience, Dr. Lawhead served as the associate medical director for chiropractic for the Inland Empire and North Idaho Region of QualMed Health Plans of Washington (1996-99). He was responsible for referral authorization, developing utilization guidelines and patient benefits, fee schedules, as well as facilitating communication between providers and managed care administration.

Dr. Lawhead has been a member of the Washington State Department of Labor and Industries Chiropractic Advisory Committee since 1995. As a committee member, he has written several articles and co-authored a white paper that led to the expansion of accepted diagnostic coding for industrial injuries.

Dr. Lawhead received his Doctor of Chiropractic degree from Palmer College of Chiropractic, where he graduated Summa Cum Laude. He completed his pre-chiropractic studies at Eastern Washington University.

Mark Nolting, N.D., L.Ac, Assistant Medical Director, Pacific Northwest Region

Dr. Nolting manages AWHN’s practitioner relations, training, and quality program for the naturopathic, acupuncture, and massage programs in the Pacific Northwest and provides utilization review for our national CAM products. One of this nation’s earliest comprehensively trained naturopathic physicians and acupuncturists, Dr. Nolting helped establish the Seattle Medical and Wellness Clinic, a unique integrated healthcare model. He also founded the Greenwood Natural Health Clinic in North Seattle in 1989, integrating naturopathy, acupuncture, chiropractic, and massage in a community storefront setting. Most recently, he founded and currently practices and manages the Edmonds Wellness Clinic in Washington state, where he works cooperatively with naturopaths, acupuncturists, chiropractors, massage therapists, mental health therapists, and a medical doctor.

Dr. Nolting was an associate professor at Bastyr University in Kenmore, Washington, serving as chair of its Acupuncture and Oriental Medicine Program from 1991 through 1999. The university recently honored his outstanding work by establishing a scholarship in his name, awarded to top students who excel in the combined Naturopathic Medicine and Acupuncture Degree Program. He also chaired the Washington State Acupuncture Consulting Group for the Department of Health over a ten-year period. He currently co-chairs the Foundation for Acupuncture Research and Education and serves on the Scientific Board of the Rich Nature Company.

Dr. Nolting authored chapters on acupuncture and Chinese-prepared medicines in A Textbook of Natural Medicine, a major industry resource first published in 1999 and currently undergoing revision. He holds a Diploma of Acupuncture from the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM).